Okay friends! As an Instagram decor newbie (started my account about 3 weeks ago!) I had no idea really what hashtags were and why they were used. Hashtags can really make you Instagram account THRIVE! As I started following decor accounts on my own home decor Instagram @HappyHomeonHaddon...I kept seeing all of these beautiful posts and as I scrolled down on the picture a bunch of hashtags! Here is an example of one of my own posts of something similar that I was seeing:
Those blue words with the # in front of them are hashtags! So, why are they there you might ask? When you place something with a hashtag # in front of it ---> it goes to a page where there are a bunch of photos where people have also used and tagged the same hashtag. You can browse and scroll all of those pictures when you click on that specific hashtag.
At first (a few weeks ago) I was tagging random things..., with this picture I may have done #orangecabinet #popofcolor #decor #design Now, these are hashtags that have a very broad audience with thousands of people tagging similar things. This may get some exposure to your picture and account! However, you want to be more specific!. I will get into that in a little bit!
The decor Instagram community is seriously made up of the sweetest people! I have made some awesome Instagram friends who are supportive and genuinely want to see your account grow and flourish! The Instagram decor community is a placed to get inspired and be inspired by others! So, this leads to IG "friendships". These are people who consistently post on you pictures, follow you, direct message you, and overall are very supportive of your page! These are accounts that you can collaborate with to start your own hashtag or play theirs.
I hope this isn't getting too confusing! I am trying to break it down for you and write this beneficially for all you other decor IG newbies!
Search #decorhashtagfeed on your Instagram search bar and tons of different accounts will come up posting launched hashtags that they want fellow decor accounts to play along! This means that your account has the chance to get featured by all of the co-hosts who have launched the hashtag! This could lead to great exposure for your account! Also, if you account isn't featured...it is still looked at and commented on by other people...which could lead to Instagram friends and continued exposure!
I have so much fun playing all different types of hashtags that are run by different groups with the chance to be featured! I was having so much fun that I wanted to start my own! So, I messaged a few girls that I have connected with through my Instagram account and they were all game to do a seasonal hashtag #BOOtifuldecorandmore. Below is a picture of the hashtag that I started with the description of what people who want to play need to do! >>>>READ post description!
Based off of the directions you would follow all of the cohosts- post your Halloween decor picture *check out my last post on how to post a great IG picture* -Post within the time states -TAG #BOOtifuldecorandmore and hope to get some exposure for you account! Scroll the #BOOtifuldeorandmore hashtag for some more Halloween inspiration!
Now, this hashtag is only running for 6 weeks but there are tons of seasonal decor hashtags constantly and continuously running weekly decor hashtags! You just have to search and follow your fellow decor IG friends!
On the other hashtag note # companies want to see you using their products and letting other people know about it (hey free advertising for them!) I have countless favorite decor/furniture stores. (Potterybarn, Potterybarn kids, HomeGoods, Pier1 Imports, Kirklands, Hobby Lobby.... the list goes on and on!) Most likely you are or will be following your favorite store(s) Instagram page(s). All of these stores use a specific hashtag to tag in your post if you want to be featured on their main page. SCOREEE if you get featured by (let's say HomeGoods) who has a hefty 2.3 million followers....talk about EXPOSURE!!! Let me show you how it works!
Here is Raymour & Flanagin's Official Instagram Account (Who I follow and have furniture from)
It says tag #myRFstyle for a chance to be featured! So...I did that in my post below!
Raymour & Flanigan scrolled their #myRFstyle hashtag feed and noticed my photo!
This is another way to get some features from your favorite places...which is super exciting!!! Bigger counts my like your photo and repost it (Which is what happened to me and I gained lots of followers overnight!) I hope you found this post helpful! Please email me in the contact section if you have any further questions of Direct Message (DM) on my Instagram page @HappyHomeonHaddon :) Ps: I don't have this mastered I am still learning!... The Bottom Line is: